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The ideal way to find the promo products you are after, even when you don’t really know. There are a couple of ways to look at promotional products. Your company has branded products to hand out as giveaways or prizes; for instance, a mower company may hand out caps as freebies at a trade show. Or your company supplies these products a part of the business transaction, for example, a photographer may provide photos to clients on a USB. To work out what you need and what works best for your company, first find out the reason you need the promotional product. Both will get you brand awareness you need but they each have different motivators for your brand. Either way you can get some clever marketing ideas from this section.